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I am a localization manager/translator and intercultural consultant living in Berlin (Germany), passionate about languages, cultures, diversity management, dancing and good movies.  

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Sunday, May 2, 2010

'Euro-leaf'? It's a Veg Logo!

From July 2010, according with European Union's Law n.271/2010, all pre-packed organic food produced in any of the EU member States who comply with the necessary standards, will display a new Logo, 'Euro-leaf', created by German Design student Dusan Milenkovic and voted in a online competition promoted by the European Commission’s Directorate-General for Agriculture and Rural Development.

The new Logo will be optional for imported items and it will be allowed to display pre-existing national Logos for organic food next to 'Euro-leaf'.

But for me, the most important thing is that 'Euro-leaf' is basically a 'Veg' Logo: in it, the European Union takes shape of a leaf, or to be more precise of something that is green, absolutely vegetable and, above all, environmentally friendly and ethical.

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