could have been socially accepted in the past and viceversa]
Even if not always, I have overall a good opinion about very aggressive advertising campaigns because they force people to reflect on topics and subjects too often forgotten, such domestic violence, children abuse, racism, discrimination, organ donation, endangered species, human and animal rights, pollution and so on.
One of my favorite campaigns ever is a frightful portrait of a French anorexic girl created a couple of years ago by Italian photographer Oliviero Toscani:
Unforgettable, don't you think?
Unfortunately, it's not a photo-manipulated image. No Photoshop here, just the nightmare of an anorexic girl and her terribly thin, almost inhuman body and her desire to become even thinner and maybe to vanish for good.
At the time of the photo shooting, this picture has provoked a big scandal in Italy. However, in my opinion, the real scandal is anorexia, not showing it.
What do you think?
Tags: Shock advertising, Marketing, Forgotten topics, Anorexia, No-l-ita, Photography, Oliviero Toscani
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