Good communication is all about communication in a transparent, clear and consistent way.
Speaking the same language (or being open to finding a common language for the interaction, if different languages are available) is just as important.
Acronyms and abbreviations are more than ever part of the professional life of all of us and are, per se, a perfect example of a shared language, where everyone refers to the same, while using them, as a convention.
Below you can find 35 among the most used and yet sometimes tricky business-related acronyms:
API - Application Program Interface
ATS - Applicant Tracking System
B2B - Business to Business
B2C - Business to Consumer
B2G - Business to Government
[Let's be honest for a minute...
We all have been there, at some point.
Some of us just keep staying there,
but that's another story]
CMS - Content Management System
CPA - Cost per Action
CPC - Cost per Click
CPL - Cost per Lead
CRM - Customer Relationship Management
CSR - Corporate Social Responsibility
CTA - Call to Action
CTR - Click Through Rate
DARU - Distributed Automatic Response Unit
DAU - Daily Active Users
DNS - Domain Name Server
ETA - Estimated Time of Arrival
FOB - Family of Brands
GIS - Geographic Information System
[The acronym I use the most while working
and new content to be translated
on a daily basis? ETA, of course]
IoT - Internet of Things
KPI - Key Performance Indicator
LTV - Lifetime Value
MRR - Monthly Recurring Revenue
PPC - Pay per Click
ROA - Return on Assets
ROE - Return on Equity
ROI - Return on Investment
RSS - Rich Site Summary
SaaS - Software as a Service
but you don't need to be that guy.
Googling acronyms and abbreviations
relevant for work is the new black]
SMB - Small-to-Medium Business
SME - Subject Matter Expert
SMM - Social Media Marketing
UX - User Experience
WOM - Word of Mouth
Tags: Acronyms, Abbreviations, Business acronym, Marketing jargon, Shared language
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