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I am a localization manager/translator and intercultural consultant living in Berlin (Germany), passionate about languages, cultures, diversity management, dancing and good movies.  

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Thursday, September 22, 2011

A-Z-Z-U-R-R-A... with two Z and two R, bitte!

My first name is Azzurra.
NOT Azzura, Azura, Azurra, Asura, Assura, Asurra, Azara, Atsura or whatever.
Not even Azurre or Azure, even if my name actually means light-blue, that in French is azur, in Spanish azul and in German azurblau or himmelblau.

[Light-blue, indeed.
My name is Blue. Light-blue]

My first name is Azzurra and I've discovered in Berlin that for Germans and for people of all around the world it is almost impossible to pronounce it properly. Even if annoying and sometimes also embarrassing, this is not a big problem. I mean, I can live with it for sure. It's part of being an expat, after all.

What I can't accept is that people actually write to me (SMS, Skype, you name it) or answer to my e-mails by writing my name wrong. Since my first name is part of my e-mail address, it should be not so difficult to write it right. I mean, how much time do you need to copy/paste a name?

I also discovered that I can't really like someone who doesn't invest five seconds of his time just to be sure to write my name properly. Why should I, after all? Would you, if you were on my shoes?

Tags: Names, Azzurra, Colours, Light blue, German, French, Strange names


  1. Non-italian people don't like double consonant -- don't like at all. :)
    I'm a bit luckier than you...

  2. Do you think?
    I don't know...
    It's just like I would have the opportunity to understand immediately if someone is worth my time or not.

  3. Do not be so unyielding... Anyone can make a mistake, and still deserve your time and your attention. :)

  4. ONE mistake, for sure.
    But ONE mistake every day for weeks and months?
    I don't think so.

  5. The other day I received the for the N-th time (do you say so in English?) a pack for Colonna instead of Colonia. I had a laugh thinking about your post. Please, perfume, not architectural element. ;)

    You got the pack, at least! This is the most important thing...

    However, it happens the same to me all the time...
    In Berlin people don't say "Camoglio", they say "Kamollio" instead.
    Even worse than that, they write "Comoglio" or they think that my last name is actually "Azzurra"...

    No comment!

    ps. umpteenth.