"Need new name Extra", this is how the now notorious Corona beer logo looks like when redesigned by Slovenia-based creative director Jure Tovrljan, willing to offer "just an idea of how logos should look like in these difficult times."
Under normal circumstances, needing a new name is quite rare and a sort of "ultimate resolution", the kind of option to go for when everything else failed or would not work anyway. We don't know yet if the Corona label will need a completely different name, after the devastating pandemic outbreak the world has been experiencing lately because of the coronavirus.
[Go ahead, play along...
What could be a good new name?]
Still, we could play with the idea and think about possible scenarios where changing names would be the chance of a new beginning, the step to take for a big change, the way to go for leveling up.
Coaching question of the day:
"If you would change your name, which kind of name would you go for, and why?"
Tags: Coaching question, Self-coaching, Self-awareness, Branding, Corona beer, Names
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